Content Marketing Manager

About This Role

We're looking for a Content Marketing Manager to lead our content strategy and drive organic growth. You'll manage our blog, create compelling product stories, and build authority in the custom merchandise space through high-quality content that educates, inspires, and converts.

What You'll Do

• Develop and execute a comprehensive content marketing strategy aligned with business goals
• Manage our blog publishing calendar with 15-20 posts per month across product categories
• Write and edit long-form SEO content (2,500-4,000 words) covering custom merchandise topics
• Build and maintain our Hub-and-Spoke SEO content model for each product category
• Collaborate with designers to create engaging visual content for blog posts and landing pages
• Analyze content performance metrics and optimize based on organic traffic and conversion data
• Manage relationships with freelance writers and ensure brand voice consistency
• Create product guides, how-to articles, and thought leadership pieces

What We're Looking For

• 4+ years of content marketing experience, preferably in e-commerce, retail, or DTC brands
• Proven track record of growing organic traffic through SEO-driven content strategies
• Strong writing and editing skills with portfolio of published long-form content
• Deep understanding of on-page SEO, keyword research, and content optimization
• Experience with content management systems and publishing workflows
• Proficiency with SEO tools (Ahrefs, SEMrush, or Moz) and Google Analytics/Search Console
• Ability to translate complex product information into engaging, customer-friendly content
• Bachelor's degree in Marketing, Communications, Journalism, or related field

Nice to Have

• Experience in the custom merchandise, print-on-demand, or promotional products industry
• Knowledge of structured data markup (Schema.org, JSON-LD)
• Experience with email marketing and newsletter content creation
• Familiarity with AI-assisted content workflows
• Background in B2B and B2C content strategies

Benefits & Perks

• Competitive salary with performance bonuses
• Comprehensive health, dental, and vision insurance
• 401(k) with company match up to 4%
• Unlimited PTO with minimum 15 days encouraged
• Professional development budget ($2,000/year)
• Employee merchandise discount (50% off all products)
• Home office stipend for remote roles ($1,500 one-time)
• Quarterly team retreats and company events
• Parental leave (12 weeks paid)
• Mental health and wellness programs