Privacy Policy

Welcome to RareCustom ("we," "our," or "us"). We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (rarecustom.com) and use our custom merchandise services.

By using our website and services, you consent to the data practices described in this policy. If you do not agree, please do not use our services.

The following table describes the categories of personal information we collect, as defined under the California Consumer Privacy Act (CCPA) and similar state laws:

We use the information we collect to:

• Process and fulfill your custom merchandise orders
• Communicate with you about your orders, including confirmations, shipping updates, and delivery notifications
• Process payments securely through our trusted payment processors
• Provide customer support and respond to your inquiries
• Improve our website, products, and services based on usage patterns
• Send you marketing communications (with your consent, and you can opt out at any time)
• Personalize your experience with product recommendations
• Prevent fraud, detect security threats, and enhance site security
• Comply with legal obligations and enforce our terms
• Analyze aggregate site usage for internal analytics

We share your information with trusted third parties only as necessary to operate our business:

• Payment Processors: To process transactions securely (we never store complete payment card information on our servers)
• Shipping Carriers: To deliver your merchandise (UPS, USPS, FedEx, DHL)
• Print-on-Demand Partners: To produce your custom designs (Printful, Printify, Prodigi)
• Email Service Provider: To send transactional and marketing emails (with your consent for marketing)
• Analytics Services: To understand how our website is used and improve our services
• Legal Requirements: When required by law, court order, or governmental authority, or to protect our rights, safety, or property
• Business Transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction

We do not sell your personal information to third parties for their marketing purposes.

We use cookies and similar tracking technologies to enhance your experience, remember your preferences, and analyze site traffic. You can control cookies through your browser settings, though disabling them may affect site functionality.

You can manage your cookie preferences through your browser settings. Most browsers allow you to block or delete cookies. Please note that blocking essential cookies may prevent certain site features from working properly.

We may use third-party advertising services to display ads about our products on other websites you visit. These services may use cookies, pixel tags, and similar technologies to collect information about your visits to our site and other websites to provide targeted advertisements.

You can opt out of targeted advertising through the following resources:

• Network Advertising Initiative: optout.networkadvertising.org
• Digital Advertising Alliance: optout.aboutads.info
• Your browser's "Do Not Track" settings (see below)

Some web browsers transmit "Do Not Track" (DNT) signals. Because there is no uniform standard for how DNT signals should be interpreted, our website does not currently respond to browser DNT signals. However, you can manage your privacy preferences through the cookie controls described above and the opt-out links provided in the Online Advertising section.

We will update this policy if a uniform DNT standard is adopted in the future.

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• SSL/TLS encryption for all data transmitted between your browser and our servers
• Encrypted password storage using industry-standard hashing algorithms
• Regular security assessments and vulnerability testing
• Access controls limiting employee access to personal data on a need-to-know basis
• PCI-compliant payment processing through certified third-party processors

No method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

We retain your information for as long as necessary to:

• Provide our services and fulfill orders
• Maintain your account and design library
• Comply with legal and accounting requirements (typically 7 years for transaction records)
• Resolve disputes and enforce our agreements

You may request deletion of your account and associated data at any time by contacting [email protected], subject to legal retention requirements.

Depending on your location, you may have the following rights regarding your personal information:

• Right to Know/Access: Request a copy of the personal information we hold about you
• Right to Correction: Request correction of inaccurate or incomplete information
• Right to Deletion: Request deletion of your personal information
• Right to Opt-Out: Opt out of the sale or sharing of your personal information (we do not sell your data)
• Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights
• Right to Data Portability: Request your data in a structured, machine-readable format
• Right to Object: Object to certain processing of your information
• Right to Opt-Out of Marketing: Unsubscribe from marketing communications at any time by clicking the "unsubscribe" link in any email

To exercise these rights, please contact us at [email protected]. We will respond to verifiable requests within 45 days. You may designate an authorized agent to make a request on your behalf.

If you are a California resident, the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) provide you with additional rights regarding your personal information:

• Right to Know: You may request that we disclose the categories and specific pieces of personal information we have collected, the sources of collection, the business purpose for collecting it, and the third parties with whom we share it.
• Right to Delete: You may request deletion of your personal information, subject to certain exceptions (such as completing a transaction, detecting fraud, or complying with legal obligations).
• Right to Correct: You may request that we correct inaccurate personal information.
• Right to Opt-Out of Sale/Sharing: We do not sell your personal information. We do not share your personal information for cross-context behavioral advertising purposes.
• Right to Limit Use of Sensitive Information: You may request that we limit our use of sensitive personal information to only what is necessary to provide our services.
• Right to Non-Discrimination: We will not deny services, charge different prices, or provide a different quality of service because you exercised your CCPA rights.

Financial incentives: We may offer discounts or promotions in exchange for your email address. You can opt out at any time without losing access to our services.

Shine the Light: California Civil Code Section 1798.83 permits California residents to request information about our disclosure of personal information to third parties for direct marketing. We do not share personal information with third parties for their direct marketing purposes.

To submit a CCPA request, contact us at [email protected]. We will verify your identity before processing your request.

If you are a Virginia resident, the Virginia Consumer Data Protection Act provides you with rights including:

• Right to confirm whether we are processing your personal data and to access that data
• Right to correct inaccuracies in your personal data
• Right to delete your personal data
• Right to obtain a portable copy of your data
• Right to opt out of processing for targeted advertising, sale of personal data, or profiling

To exercise these rights, contact us at [email protected]. If we decline your request, you may appeal by contacting us at the same address. If your appeal is denied, you may contact the Virginia Attorney General.

If you are a Texas resident, the Texas Data Privacy and Security Act provides you with rights including:

• Right to confirm whether we are processing your personal data and to access that data
• Right to correct inaccuracies in your personal data
• Right to delete your personal data
• Right to obtain a portable copy of your data in a usable format
• Right to opt out of processing for targeted advertising, sale of personal data, or profiling

To exercise these rights, contact us at [email protected]. If we decline your request, you may appeal by contacting us. If your appeal is denied, you may contact the Texas Attorney General.

If you opt in to receive SMS/text messages from RareCustom (order updates, promotions, or alerts), the following applies:

• Message frequency varies. Message and data rates may apply.
• You can opt out at any time by replying STOP to any message.
• We do not share your phone number with third parties for their marketing purposes.
• Phone numbers collected for SMS are used only for sending the messages you've opted into.
• For help with SMS, reply HELP or contact [email protected].

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: