Your Story Deserves to Be Told
We believe everyone has something worth sharing—a team, a cause, a moment that matters. RareCustom was born from a simple frustration that turned into a mission.
How It All Started
The T-Shirt That Changed Everything
It was 2023, and Sarah (our founder) was planning her nephew's little league championship. She wanted custom team shirts—something special to commemorate their undefeated season.
What should've been simple turned into a nightmare:
- •Minimum order quantities of 144 shirts (they only needed 18)
- •6-week lead times that wouldn't work for the championship game
- •Blurry mockups sent via endless email chains
- •A $500 setup fee—before even seeing a sample
The shirts arrived the day after the season ended. They were the wrong color.
Sarah knew she wasn't alone. Small teams, passion projects, family reunions, local businesses—everyone deserved access to quality custom merchandise without the bulk minimums and bureaucracy.
She assembled a small team:
- A designer who'd spent years frustrated with print shop limitations
- A tech developer who believed customization should be as easy as online shopping
- A production specialist who knew quality didn't have to mean delays
"Six months of late nights, countless prototypes, and one maxed-out credit card later, RareCustom was born in a 600-square-foot garage."
We've helped over 50,000+ customers bring their ideas to life—from a couple ordering matching anniversary hoodies to a nonprofit printing 5,000 awareness tees.
We're still that same small team, just with better coffee and a slightly bigger workspace. What hasn't changed? Our obsession with making custom merch accessible, affordable, and actually fun.
Our Mission & Values
What drives us every day and guides every decision we make
Our Mission
To democratize custom merchandise—making it possible for anyone with a story, a brand, or a moment worth celebrating to create high-quality products without the hassle, minimums, or markup.
Create Without Limits
No minimums. No setup fees. Design one shirt or one thousand—your call. Our tools are powerful enough for designers, simple enough for everyone else.
Speed Meets Quality
Most orders ship in 3-5 business days because we know your event won't wait. Fast doesn't mean sloppy—we inspect every item before shipping.
Planet-Conscious
Water-based inks, sustainable materials, and local production when possible. Every product choice is weighed against environmental impact.
Real Humans, Real Help
No chatbots. No phone trees. Just people who actually care about your order. If we mess up, we make it right—no questions asked.
What Makes Us Different
How we're changing the custom merchandise game
Traditional Print Shops
- •Minimums of 50-144 items
- •4-8 week production times
- •$50-200 setup fees
- •Email back-and-forth for mockups
- •Hidden costs and upcharges
The RareCustom Way
- Order 1 or 1,000—same quality
- 3-5 day production + shipping
- Zero setup fees, ever
- Live design preview in real-time
- Transparent pricing, no surprises
Meet the Team
The humans behind the merch
Sarah Chen
Founder & Chief Optimist
"Former frustrated customer turned custom merch evangelist. I still get emotional when orders ship on time."
Marcus Johnson
Production Lead
"20 years in printing, still nerding out over thread counts. Yes, there's a difference between 180gsm and 220gsm cotton."
Elena Rodriguez
Design Wizard
"If you've ever thought 'I can't design,' I'm here to prove you wrong. Our tools are literally built for you."
"Yes, we're really this small. Yes, we care this much."
Made Possible by You
Real impact from real customers
Teams & Sports
From little league to corporate teams, we've helped thousands celebrate their wins with custom apparel.
Small Businesses
Entrepreneurs testing new designs, launching merch lines, and building brands without massive upfront costs.
Special Events
Weddings, reunions, birthdays, anniversaries—turning life's moments into wearable memories.
What's Next
We're just getting started
Expanding Our Catalog
50+ new products coming by end of year—from sustainable totes to premium tech accessories.
AI-Powered Design Assistant
Because design block is real. Our AI will help you create professional designs even if you've never designed before.
Same-Day Shipping
Rolling out same-day shipping in major metros. Your idea in the morning, on your doorstep by evening.
Full API Access
For developers and businesses: integrate custom merchandise directly into your platform or store.
Have an idea for us? We're all ears. Seriously—email our team. We read every single one.
Your Turn to Create
Whether you're celebrating a milestone, building a brand, or just want to wear something nobody else has—we're here for it.