Social Media Coordinator

About This Role

We need a creative Social Media Coordinator to grow our brand presence across Instagram, TikTok, Pinterest, and Facebook. You'll showcase customer creations, share behind-the-scenes production content, and build an engaged community of custom merchandise enthusiasts.

What You'll Do

• Create and schedule daily content across Instagram, TikTok, Pinterest, Facebook, and LinkedIn
• Develop monthly social media content calendars aligned with promotions and product launches
• Produce short-form video content showcasing product creation, customer stories, and brand culture
• Engage with followers, respond to comments and DMs, and build community relationships
• Monitor social media trends and identify opportunities for viral or timely content
• Collaborate with the design team to create visually compelling social graphics and templates
• Track and report on social media KPIs including follower growth, engagement, and referral traffic
• Manage user-generated content campaigns and customer showcase features

What We're Looking For

• 2+ years of social media management experience, preferably for DTC or e-commerce brands
• Strong portfolio of social media content creation (visual and video)
• Experience with social media scheduling tools (Buffer, Hootsuite, or Later)
• Proficiency in video editing for short-form content (CapCut, Premiere Rush, or similar)
• Understanding of platform-specific best practices and algorithm changes
• Excellent copywriting skills for captions, CTAs, and community engagement
• Experience with social media analytics and reporting
• Creative thinker who stays current with social media and pop culture trends

Nice to Have

• Experience with influencer marketing and brand partnerships
• Photography skills for product and lifestyle shoots
• Knowledge of paid social advertising (Meta Ads, TikTok Ads)
• Experience growing a brand from early stage to significant following
• Interest in custom merchandise, fashion, or creative products

Benefits & Perks

• Competitive salary with performance bonuses
• Comprehensive health, dental, and vision insurance
• 401(k) with company match up to 4%
• Unlimited PTO with minimum 15 days encouraged
• Professional development budget ($2,000/year)
• Employee merchandise discount (50% off all products)
• Home office stipend for remote roles ($1,500 one-time)
• Quarterly team retreats and company events
• Parental leave (12 weeks paid)
• Mental health and wellness programs