VP of Marketing

About This Role

We're seeking a VP of Marketing to lead our marketing organization and drive RareCustom's growth to $50M+ in annual revenue. You'll build and manage a world-class marketing team, develop our brand strategy, and own all customer acquisition and retention channels.

What You'll Do

• Develop and execute comprehensive marketing strategy across brand, content, paid, and lifecycle channels
• Build, manage, and mentor a marketing team of 10-15 across content, paid media, email, social, and SEO
• Own customer acquisition targets and marketing budget allocation ($3M+ annually)
• Drive brand positioning and differentiation in the competitive custom merchandise market
• Establish marketing analytics infrastructure and reporting frameworks for data-driven decisions
• Lead product marketing for new product launches and feature releases
• Build strategic partnerships with influencers, brands, and media outlets
• Present marketing performance and strategy to the executive team and board

What We're Looking For

• 10+ years of marketing experience with 5+ years in senior leadership roles
• Proven track record of scaling e-commerce or DTC brand from $10M to $50M+ in revenue
• Experience building and managing marketing teams of 10+ people
• Deep expertise across multiple channels: paid media, SEO/content, email, social, and brand
• Strong analytical skills with experience in attribution modeling and marketing mix optimization
• Experience with brand strategy and positioning in competitive consumer markets
• Excellent leadership, communication, and cross-functional collaboration skills
• MBA or relevant advanced degree preferred

Nice to Have

• Experience in custom merchandise, print-on-demand, or personalized products
• Background in marketplace or platform marketing
• Track record of building in-house creative teams
• Experience with international market expansion
• Public speaking experience at industry conferences

Benefits & Perks

• Competitive salary with performance bonuses
• Comprehensive health, dental, and vision insurance
• 401(k) with company match up to 4%
• Unlimited PTO with minimum 15 days encouraged
• Professional development budget ($2,000/year)
• Employee merchandise discount (50% off all products)
• Home office stipend for remote roles ($1,500 one-time)
• Quarterly team retreats and company events
• Parental leave (12 weeks paid)
• Mental health and wellness programs
• Equity participation
• Executive coaching and development
• Company leadership retreat