Natalie Voss

Natalie Voss launched RareCustom in 2023 after spending three frustrating weeks trying to order 15 custom t-shirts for her nephew's little league championship team. The experience—minimum order requirements, hidden fees, confusing mockup processes, and a two-week delay that nearly missed the big game—sparked an idea: custom merchandise should be simple, fast, and accessible to everyone.

Before founding RareCustom, Sarah spent eight years in e-commerce operations at two major retail brands, where she managed supply chains serving millions of customers. She holds a B.S. in Business Administration from UC Berkeley and an MBA from Stanford Graduate School of Business, where her capstone project focused on print-on-demand supply chain optimization.

Natalie's approach to business is straightforward: remove every barrier between a customer's idea and a finished product. Under her leadership, RareCustom has grown from a one-person side project to a team of dedicated professionals serving over 50,000 customers across 190 countries.

When she's not running the business, Sarah volunteers as a mentor at Women in E-Commerce, coaches her nephew's (now-traveling) baseball team, and experiments with watercolor painting—though she admits her design skills are better suited to the business side.